The name BIUT comes from the word beauty, which constitutes two reasons. The first one is, it is what this fashion line all about. This brand’s principle is to re-define the idea of beauty; to take upon something androgynous and re-define it as the new beauty. So from the word beauty, it takes the first half pronounciation, which is ‘beaut’ and alter it to Indonesian spelling ‘biut’. The secong reason is, Beauty is our mother's day, we want to dedicate this brand to our biggest inspiration.
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